The four inputs
- 01Footfall: how many people pass the machine each week, not how many members you have.
- 02Unstaffed hours: the hours when there is nothing else to buy from. That is when a machine earns.
- 03Basket: what one visit is worth. Kit (balls, grips, tape) lifts it well above a can and a bar.
- 04Season: cricket trades April to September; racket sports all year; winter sports September to April.
Why we will not publish an earnings figure
Any number we put here would be an average of clubs that are nothing like yours. Under the Digital Markets, Competition and Consumers Act 2024 misleading earnings claims are also a real legal risk, and we would rather be boring than fined.
What we can do is show you the working. Our revenue calculator lets you set every assumption yourself and shows the range, with the line: estimates only, based on the assumptions shown, not a guarantee of income. Until our own install data is in, the default assumptions are deliberately left blank for the club to fill.
What lifts revenue at a club
Two things move the needle more than location. The first is software: guest fees, match fees and session payments do not depend on anyone being thirsty. The second is kit: a tube of balls or a gumshield is a purchase that would otherwise not happen on site at all.
Placement matters too. Inside the pavilion door beats the far corner of the bar. Near the courts beats near the car park.
Which commercial model keeps the most
On a fully managed model the club earns commission and carries no cost. On a lease or purchase the club keeps the margin but does the restocking. Which is better depends on whether you have a volunteer who genuinely wants to manage stock every week for years. Most clubs do not.